Post by account_disabled on Jan 10, 2024 9:39:37 GMT
a category of ad you’ll be shown the different visual templates available in each section: Display Ad Templates As you can see you’re also offered the opportunity to sort the ads by: Newest Most Popular Highest Click-Through Rate Since you’re likely looking to drive qualified traffic using these ads, I find it’s best to consider the “highest click-through” and “newest” ads first as these have a history of working from a CTR perspective in the case of highest click-through, and are fresher in the case of the newest ads. The most popular ads are just that: the ads being most often used by other advertisers. One of the major disadvantages to using the display ad builder is that the ads can sometimes be too cookie-cutter and not sufficiently customized to your own brand and offering; choosing the ads most frequently used by other advertisers actually exacerbates this problem.
In choosing a template you want to keep in mind a few things: Which ads best match the look and feel of your landing page? Remember anyone who clicks your ad will be sent to your landing page; you want that experience to be fluid and consistent. Which option offers the best means of messaging to prospects? Choose a theme that will give you the right amount of space with Whatsapp Mobile Number List your headline, benefit statement, and call to action while also positioning each of these properly. Which ad maps most closely with your goals? If you’re using this display campaign for direct response, you want an ad that will be differentiating, disruptive, and eye-catching – which best accomplishes that? If you’re using the ad more for branding, which layout most closely aligns with your brand and allows for the best use of your logo and brand colors? Also note as you’re evaluating your options in this initial screen that the colors the ad currently uses can be changed: Customize Display Ad As you can see the next step in customizing your ad with Display Ad Builder is applying: Colors and fonts Your logo Your display and destination URLs .
If you’re severely design-challenged, you might try to enlist someone with at least a bit of a “design eye” to make these customizations, but altering fonts and colors is actually quite easy, particularly if you’ve chosen a template that already fits well with your site’s basic look and feel and will incorporate your logo and messaging well. Also note that much like with uploading a display ad, we’re presented with a series of size options. As I mentioned in the last post in this series (on creating an image ad) creating your ad in multiple formats offers you an opportunity to have it show up in multiple formats, and is generally a good idea (you get to see how your creative performs on a variety of different sites).
In choosing a template you want to keep in mind a few things: Which ads best match the look and feel of your landing page? Remember anyone who clicks your ad will be sent to your landing page; you want that experience to be fluid and consistent. Which option offers the best means of messaging to prospects? Choose a theme that will give you the right amount of space with Whatsapp Mobile Number List your headline, benefit statement, and call to action while also positioning each of these properly. Which ad maps most closely with your goals? If you’re using this display campaign for direct response, you want an ad that will be differentiating, disruptive, and eye-catching – which best accomplishes that? If you’re using the ad more for branding, which layout most closely aligns with your brand and allows for the best use of your logo and brand colors? Also note as you’re evaluating your options in this initial screen that the colors the ad currently uses can be changed: Customize Display Ad As you can see the next step in customizing your ad with Display Ad Builder is applying: Colors and fonts Your logo Your display and destination URLs .
If you’re severely design-challenged, you might try to enlist someone with at least a bit of a “design eye” to make these customizations, but altering fonts and colors is actually quite easy, particularly if you’ve chosen a template that already fits well with your site’s basic look and feel and will incorporate your logo and messaging well. Also note that much like with uploading a display ad, we’re presented with a series of size options. As I mentioned in the last post in this series (on creating an image ad) creating your ad in multiple formats offers you an opportunity to have it show up in multiple formats, and is generally a good idea (you get to see how your creative performs on a variety of different sites).